Eliminate the guesswork and intuition by following a clear path to trade efficiency . A clear vision to the overall plan and your contracts are key to RGM. Understanding your ROI (a negative or positive percentage) requires knowing your base and incremental customers in addition to the total cost of a promotion. Without visibility by promotion or data that is not updated fast enough, you can quickly lose visibility to millions of dollars.

Variables such as demographics, competition and store execution or ACV (All Commodity Volume) must be understood to determine if a promotion was good or bad. For example, if your ACV is 70% this means that only 70% of the stores are displaying the discount or entering it into the register. A dashboard can help provide the visibility you need. Learn how to determine if a promotion was good or bad

Vision alignment of spending to accrual is critical when 80-90% of your promotional programs are at indirect customers.
Understanding the gray area of annual planning