Why rely on guesswork and intuition?
Revenue Growth Management (RGM) while not a new struggle, is certainly all the buzz these days. The ability to look at cause and effect beyond product promotion is critical to your success. Accurately forecasting a plan with coinciding costs of both trade promotion and COG will provide a positive downstream impact on supply chain.
R G M = volume delivered + money spent to get there.
Want to grow your net revenue 5% year over year? Doesn’t everyone? Take a deeper dive into the importance of process transparency for key metrics to meet business challenges along with a focus on forecast accuracy and trade optimization.
Everyone wants to increase net revenue year over year. Step one is knowing where you are in your RGM journey and where you want to be is the first step in growing revenue. Learn more: Everyone in consumer products manufacturing wants it.
3 approaches to consider
1
Strategic RGM
2
Precision RGM
3
Scalable RGM