Which lever wins the RGM jackpot
Once you know where you are in your RGM journey, step two is understanding which levers to pull. While each of these are in your control, a wrong move could drive bad results. You can pull one, all four or a combination of them to deliver RGM.
Pricing and elasticity
Inventory
Trade marketing
Distribution channel
With an increase in price from prior year, do you know if your product is priced correctly to meet your volume goals and increase revenue, or will you lose too many customers to do so.
TPM and data science can help you make the best decisions
