RGM is a trend that is being significantly impacted by another trend. That trend is ecommerce. We see ecommerce moving at warp speed. What may have previously taken three years of consideration and development in the area of ecommerce is now condensed to three months. 

Shopper behavior was and is changing at an accelerated pace. As a result, you are forced to rethink promotion planning, analytics effectiveness and shifting investments. Retail-streaming, digital touch points and digital shopping are three areas that are shifting consumption and the value chain. How do you plan for this? What are the trends you should consider?  What happens if you ignore some trends?