Where to invest
Optimizing your ecommerce strategy to retain healthy margins requires an understanding of the impact of omnichannel as a trend in addition to your ability to analyze and determine where to invest. We’re seeing an uptick in shopping in-store but ecommerce remains strong.
5 tips to optimize your strategy and survive thinner margins
- 70% of shoppers never click past the first page of search results on Amazon
- The top three search results receive 64% of the clicks
How are you analyzing the ROI of ecommerce and optimizing your digital shelf?
The first step is to understand your available digital merchandising options:
1
Photos and descriptions
2
Search prioritization
3
Screen position
4
Similar products and recommended products
5
Enhanced product content differentiation
All of the above are intended to drive your digital traffic, from there you will need to understand if your organic SEO is increasing your opportunities to convert incremental shoppers to a purchase.
