It’s complicated
Understanding overlapping promotions or shared merchandising conditions and categorizing these online and in-store is complex. Do you know where your merchandising conditions overlap?
Merchandising condition options:
1
TPR: ecommerce/brick and mortar
2
Ads: ecommerce/brick and mortar
3
Feature: ecommerce/brick and mortar
4
Display: ecommerce/brick and mortar
Are you running exclusively or in combination and simultaneously? Who is your demographic? Do you have a full understanding of your shopper? Ultimately, the determination involves knowing the right balance of in-store and online programs.
