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Once you&rsquo;ve determined where to invest or where to promote, you need to address the first or biggest merchandising condition, TPR pricing (High-Low and High-Shallow) and Every Day Low Price. To learn more about pricing strategies, see the decision framework below:

Omnichannel planning involves more than managing bricks to clicks. It&rsquo;s also about managing your B2B distribution channel. With Vistex, there are no spreadsheets &ndash; you will have a clear view to your retail and foodservice customer plans and gain a better understanding of how your trade spend is performing. With one tool, your plans will roll up into one report and show you how much you can increase net revenue year over year.

<ul>
<li>Contract management</li>
<li>Achievement of margin objectives</li>
<li>Management of bids and incentives</li>
<li>Accruals and spend liabilities</li>
<li>Automated claims validation</li>
</ul>

<ul>
<li>Delivery of sales objectives that are on budget</li>
<li>Execution of promotion planning</li>
<li>Increasing your net revenue</li>
<li>Accrual accuracy</li>
<li>Spend liability accuracy</li>
</ul>

What&rsquo;s your sweet spot for Every Day and Promoted pricing? Price thresholds look for price points or gaps that consumers are more sensitive to. A price change that crosses a threshold will lead to a larger volume change than a same-size price change that does not cross a threshold.

More than bricks to clicks <img src="https://cdn.buttercms.com/TbCJdo5OQLSglUm7WA3s" alt="next button.png" width="17" height="17">