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<ul>
<li>Do you have an ecommerce team?</li>
<li>Is the team understaffed?</li>
<li>Does your team have the right skill set?</li>
</ul>

Current packaging: physical vs. virtual

<ul>
<li>Have you shifted your S&amp;OP to include bricks to clicks?</li>
<li>Have you considered redesign of your packaging?</li>
</ul>

Current shelf is no longer metal and limited

<ul>
<li>How many products are you competing with online?</li>
<li>Have you considered the many products that are born online?</li>
</ul>

<ul>
<li>&ldquo;Amazon &amp; eBay&rdquo; are not alone &mdash; traditional retailers have added an ePortal (BOPIS). CPG manufacturers recognize a growing shift in consumer shopping from traditional brick &amp; mortar to ecommerce.</li>
</ul>

<ul>
<li>Traditional &ldquo;in store&rdquo; merchandising tactics (F&amp;D, TPR, Ad, Display)</li>
<li>Defined competitors on the physical shelf</li>
<li>Historically the primary trade spend investment strategy</li>
</ul>

<ul>
<li>Non-traditional merchandising tactics (Favorites, Screen Position, Top of Query)</li>
<li>Undefined competitors on the virtual shelf</li>
<li>Historically not the primary trade investment</li>
</ul>