You need answers! You want to know if your investment is performing. Getting answers with spreadsheets is not only difficult but nearly impossible. Reporting with digitalization is a faster way to call out risks and gaps to the plan. And it provides visibility to underperforming plans and customers so you can redeploy trade spend with efficiency. Eliminating the risk and gaps while taking advantage of opportunities can lead to an increase in net revenue of as much as 2% to 3%!

Data science and analytics can give you the clairvoyance you need to optimize your dollar and reach trade efficiency. So, why continue to conduct top-down and bottom-up planning without foresight? Let’s shed some light on the subject. Understanding base volume with data science and what your spend will deliver on top of this provides the ROI analysis. A manual approach will not allow for data science or timely adjustments to the plan.