If your trade management processes are manual, combining and aligning planning with actual data is time-consuming, real-time updates to plans are nearly impossible, and scattered management of promotion calendars and one-off documentation is mind-boggling. How many challenges can digitalization solve? Ditching the manual processes will assist your organization in countless ways. 

Delivering more profitable trade spend decisions and achieving S&OP with greater consistency is possible with the right technology and tools. Let’s take a closer look at just a few business process improvements that can be realized. 

Aligning with the S&OP is everything. Getting the second biggest line item on the P&L right is critical. In other words, if the trade budget is off then everything else will be as well. Executing a manual process of rolling up spreadsheets from customers or regions isn’t helping you get there.