It’s difficult, if not impossible, to keep up with something that is moving at what seems like warp speed. Combining in-store with online channels has been part of the vernacular but in the last couple of years, the impact of ecommerce has undoubtedly turned your world upside down. We know because we’ve been watching this trend closely.

While you may have had an omnichannel strategy in place, many manufacturers are struggling to prioritize planning for online shopping. Wholesale distribution customers were also caught unprepared. This is a pivotal moment for CPGs and wholesale distributors.

Ecommerce may be slowing a bit but it’s still on the rise. And it’s definitely here to stay. Tips to optimize your CPG ecommerce strategy

Omnichannel planning: learn more about the shopper shift from brick and mortar to ecommerce with some manufacturers seeing a shift happening faster or slower than others – begin your journey on managing the shift with analytical insights and strategic planning.