Couponing
Have you considered how critical coupons, physical and digital, are to your omnichannel strategy? It’s important to understand what type of coupons shoppers use and where to invest trade spend dollars. Demographics play a major role in determining the best strategy and where to invest.
2 types of coupons – each present unique challenges in tracking definitive ROI from a trade planning and accounting perspective.
Shopper loyalty and mobile apps are another consideration in terms of strategy and investment. Offerings provided either way focus on volume-incented coupons with non-traditional deal offerings. This can distract shoppers from considering net unit cost and comparing them. Learn more with Clash of the Coupons
