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The term digitalization is thrown around a lot so what does it specifically mean for your business? By improving or transforming your operations with the implementation of digital technologies, you will be able to automate business models, strategies and processes. For consumer products manufacturers like you, this has a direct impact on three overarching areas:
<ul>
<li>Top-down/bottom-up planning</li>
<li>Joint business planning</li>
<li>Settlements</li>
</ul>
In addition, the automation of these critical and specific business activities is possible:

It's time consuming to combine and align planning with actual data and it's difficult to understand the impact of each promotion on revenue and profit. Organizing scattered promotion calendars and one-off documentation is nearly impossible without digitalization. With the elimination of spreadsheets and diffused information, you'll have what you need: a clear vision to your plan, automated actualization of your plan and an optimized plan.

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