How well do you know your base and how your merchandising conditions are going to perform? If you are not confident in the incremental net revenue forecast you are manually entering into your “What if” scenarios, you may need optimization. With this, you will have the data science or predictability capability that you are missing.

Optimization models will enable you to analyze pre- and post-promotion performance to accurately deploy and correct the best plan scenario outcomes, with accurate results when compared to actuals.