Optimization will provide the best scenario to deploy trade spend efficiency and help you deliver forecast accuracy. With accurate information, you can make smart business decisions that make a positive impact on the top and bottom line. Optimization uses data science to predict a value or an outcome with a specified metric. 

Are you feeling the constant pressure of maintaining or growing margin while your trade budget and promotion tactics stay the same year over year? Growing your bottom line by squeezing your supply chain has been a pattern for many years but there’s no more blood in the turnip. Were you also asked to grow top line but retain the same trade spend? The alternative to the squeeze is optimization. 

If optimization is a process of continuously improving the effectiveness of Every Day Price and promotion strategies by optimizing them based on your business goals and current supply and budget constraints, then the key objective must be to maximize the value of every dollar invested in price and promotions, but how?

Optimization will provide the best scenario to deploy trade spend efficiency and help you deliver forecast accuracy. With accurate information, you can make smart business decisions that make a positive impact on the top and bottom line. Optimization uses data science to predict a value or an outcome with a specified metric.